Today many firms invest heavily on advertisement to market their product with every consumer through TV or print media, or interactive media such as the World Wide Web. However, many struggle to look at the effectiveness, whether the budget being invested for the advertisement are expecting specific results, based on their goals or worth for the

Do you want to start a firm or new shop? Or are you planning to launch a new product or offer service or planning to redesign or refine your product or service that would distinguish

Descriptive analytics, also called business reporting, uses the data to answer the question of “what happened and/or what is happening?” It includes simple standard/periodic business reporting, ad-hoc/on demand reporting as well as dynamic/interactive reporting (OLAP, slice/dice, drill-down/roll-up, etc.). The main output of descriptive analytics.

Majority of the firms have been accepted the need for a deliberate, systemic, and managed approach to generating game-changing new product ideas. Several studies conducted in the past have identified ‘idea management’ as one of the five best practices which increases in sales of an extra 7.2% from new. Given the importance of idea generation for firm’s sustainability,

In the present dynamic environment as “turbulent”, promoting marketing, scholars to rethink the market and remodel strategy. Today marketing has replaced face-to-face contact with 95 percent less human interaction in business than we had 30 years back. For years, it was assumed that consumers started with a large number of potential brands in mind and methodically winnowed their choices until they decided which one to buy.