Research Methodologies
Do you want to obtain rich insights on the proposed market/business problem? Do not know the questions needed to be asked? Your problem is unique cannot be comparable with other organization

Our Mixed methods research approach (MMR) triangulates or completeness and confirm and discover new results.

Appropriate Research method drives many marketing decisions of practical interest, including testing concepts for new products, positioning brand and corporate image, evaluating ad copy, and determining how to satisfy customers. For instance, We apply lastest methodology design such as Mixed method research research (Triangulation) and Q-methodology.

At Guires, a combination of our experience and state-of-the-art resources is used for a successful methodology. We as a team provide an Hands-on attention when we initially meet and discuss about your requirements, so that the final output would be as you expected. We, as a team can direct you to take the right action for the best possible solution. We offer competitive prices for your requirements without compromising the quality and provide actionable conclusions on time. Our research package offers tactical and strategical way of approaching your specific marketing issues, may it be to your consumer/customer or it to your clients. View our research methodology techniques

Our Research Methodology Techniques

Mixed method research research (Triangulation): We helps in combining both qualitative and quantiative data in a singe study. By applying this techniue would help your firm to draw on the stregth of both and in fact, it will help to shed light on unexpected results. Guires apply multiple types of qualitaitve inquiry (e.g interviews and observations) or multiple types of quantiative inquiry (e.g. surveys and experiments).

Q-methodology: Q-sorting technique is applied to capture attitude, beleifs and requirements of respondnents especially in the field of toursim.

At GuiRes Research, other wide range of methodologies, that includes
  • Awareness Surveys / Studies
  • Attitude and Usage Surveys / Studies
  • Adevertising Research
  • Brand Image Research
  • Brand Positioning Research
  • Brand Equity Measurement
  • Competitor Analysis
  • Concept testing
  • Consumer research
  • Customer satisfaction surveys
  • Customer Retention research
  • Conjoint /trade –off-studies
  • Employee Surveys
  • Focus Group Research
  • New Product development research
  • Need assessment
  • Market Size and Structure
  • Market Segmentation
  • Mystery Shopping Studies
  • Princing studies
  • Package testing
  • Primary market research
  • Secondary market research
  • Qualitative research
  • Quantitative Research
  • Strategic research
GuiRes Research has significant experience in finding the appropriate research methodologies since our research expertise have vast experience in designing your study, business plan, field work services (data collection). We offer a completely dedicated research team for providing clients / customers with the highest level of service and support. Read More